ASTA PONZO

Born in Geneva, after studying law at the University of Geneva, Asta Ponzo swiftly branched off into the luxury goods industry. A skilled linguist, she communicates with ease with her network and clients in French, English, Croatian, German, Italian and Spanish.

Her initial experience in jewellery with the Maison De Grisogono marked her first steps in the field of luxury.

With extensive technical experience in the Creation and Product Development department at Vacheron Constantin, a Richemont group company and the oldest watchmaking Manufacture in the world, Asta Ponzo spent five years working with decision-makers in the watchmaking industry, thus consolidating both her technical grounding in the field of fine watchmaking and her international network.

In 2003, her career path led her to the position of Communication Manager for Vacheron Constantin a company of the Richemont Group working on the Swiss market alongside Julien Tornare, now CEO of Zenith, a company belonging to the LVMH Group. As part of this role, brought innovative solutions to events, PR strategy, media buying and HNWI customer care; in addition to organizing launches involving both events and PR strategy for several new collections, while contributing to the development of the brand’s image and awareness on a daily basis.

In 2012, after spending more than 14 years working for prestigious watch and jewellery companies, Asta founded her own communications consulting firm. She was quickly entrusted with public and press relations for various watchmaking events, including the Grand Prix d’Horlogerie de Genève, which she worked on for four years, helping to raise the latter’s profile and propelling it to the rank of an internationally-renowned watchmaking occasion.

In 2014, Aurel Bacs, auctioneer and co-founder of the consulting firm Bacs & Russo, asked Asta Ponzo to develop the reputation of the newly created watch department of Phillips in Association with Bacs & Russo with the aim of bringing together traditional and digital international media while providing support for the auctions held by the latter. To Asta Ponzo’s great delight, this client remains part of The Luxury PR’s client portfolio today.