The Agency

Far from the business model of a classic public relations agency, we offer our clients a tailor-made service, which incorporates building a highly precise strategic approach aimed at achieving your very specific objectives after listening attentively to your needs.

Our PR consulting firm was founded by Asta Ponzo in 2012. With more than 25 years of experience working for luxury companies including the Richemont Group, Asta is often described as an ultra-specialist in public relations, making her the ideal partner for communication or public relations actions requiring efficiency, tact and elegance.

With our thorough knowledge of all sectors of the luxury sector and drawing on an international network that has been skilfully built up over the last 20 years, The Luxury PR is sure to provide point of strength when it comes to interacting with HNWI clients. Our network consists of influential journalists dealing only with leading-edge subjects and decision-makers from the luxury industry in the fields of watchmaking, jewellery, vintage cars, gastronomy and hospitality, auctions and art.

Listening, respect, discretion, enthusiasm and professionalism are all values underpinning our daily action. The Luxury PR is the partner with the skills to integrate your brand identity, while assisting you in building your success and bringing your message to a skilfully targeted audience.

For almost 10 years, Asta Ponzo has assisted prestigious clients such as the Grand Prix d’Horlogerie de Genève, PHILLIPS In Association with Bacs & Russo – watchmaking department, Raymond Weil SA, watch designer Jean-Marc Wiederrecht, the Concours d’Élégance Suisse and many others in achieving their communication objectives.